OCULUS
GO
Product Launch and Art Installation
Oculus wanted to bring to the consumers the Oculus Go that is portable, comfortable and has visual clarity. A mind-expanding product like the Oculus Go deserves an equally unexpected launch, so we created an experience that captured how Oculus Go can change the way we see the world and open our eyes.
We built a 70-foot suspended mobile out of Oculus Go content pieces, bursting out of the Go headset. The structure snaked through our space, inviting guests to explore and demo the product at different touchpoints. The space encouraged organic photo moments through a sleek product display, tiered cubed seating and dramatic lighting effects. The two-day pop-up in Soho and London saw key influencers, press and the public in a consumer-focused experience.
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