NESPRESSO

VERTUO NEXT


Holiday Windows and In-Store Toolkit

One thing that makes Nespresso stand out amongst every other competitor is its advanced Vertuo Next machine, alongside a lineup of delicious coffee blends and limited-edition varietals. So when you give the gift of Nespresso Vertuo Next, it’s not just a gift the first time you open it: it’s a gift that keeps on giving, with every new coffee discovery, and every fresh cup. To celebrate this over the holidays, we crafted a campaign that visually and verbally leaned into this endless cycle of discovery.

Our windows expressed the infinite delight with owning (and gifting) a Nespresso Vertuo Next machine. The installations spoke to the ongoing joy that comes with Nespresso, combining animated kaleidoscopic finishes, lenticular graphics, and tasteful holiday props.



︎︎︎ Role: ACD / CD / 2D
︎︎︎ ECD / CW: Dan Carter
︎︎︎ Strategy: Stefan Tauber
︎︎︎ 3D / DD: Pavel Golovkin
︎︎︎ 2D: Steve Quested
︎︎︎ Agency: Set Creative




Madison Store Facade Soho Store Facade In-Store Display: Self-rotating mirrored lazy susans displayed the Nespresso packages, pods, and the different tasting notes of each coffee blend. Top Taglines: Our tagline (right) “Giving the gift that keeps on giving” was designed to complement the larger campaign tagline (left), and bringing a touch of whimsy through wordplay that loops infinitely. Bottom Snowflakes: The windows were covered with snowflake-inspired graphics that colorfully celebrated the holiday spirit while directly showcasing product, all without blocking site lines into store. Video loops allowed us to created beautiful kaleidoscopic visuals. For the takedown version, these were simplified to be lenticular images. Along with propping elements, a rotating platform, and mirrored surfaces, we were able to recreate a premium and festive scene. Look at the mirrored beauty in production!