ICE STRIKER

Immersive Experience


Gather around the mountain for ice cold shots. Mt. Jägermeister erupts onto the festival scene, creating a strikingly bold centerpiece for the Damn That’s Cold campaign, giving 0Fºs and exuding that ice cold confidence through playful, memorable moments of engagement.

A twist on the classic hammer strike game skinned to look like a thermometer, we welcomed guests to test their strength. Instead of getting the highest score, the challenge is to strike it down to 0ºFs. Integrating LED tube lighting and sound design, we created an impressive feedback moment inside the cave and on the exterior of the mountain every time the hammer strikes 0ºFs.

This was a spectacle that brought people into the footprint with a simple mechanic that drove home the right way to drink Jägermeister while integrateing giveaways seamlessly.

Featured at Shaky Knees and Rockville Festival 

 

︎︎︎ Role: DD
︎︎︎ CD: Emily Fife
︎︎︎ 2D: Mizuki Tsujikawa
︎︎︎ 3D: Dan Whipple
︎︎︎ Agency: Tinsel