AMAZON PRIME

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THE WHEEL OF TIME

Immersive Experience

For 2 weeks in November at the 34th street location in New York City, we invited shoppers to wield the One Power in an immersive, interactive experience at the Amazon Bookstore to celebrate its small screen debut.

We transformed 750 sqft of retail space into a lush, mysterious forest; an oversized illuminated book taking center stage, amongst various interactive scenic elements introducing the characters and key storylines. In the store front window, a realistic recreation of the iconic Waygate structure paired with a 3D printed Ouroboro, pulled people off the street and into the store, to experience the WOFT world IRL for the first time

︎︎︎ Role: DD
︎︎︎ CD: Emily Fife
︎︎︎ Agency: Tool NA

︎︎︎ Tech: Volvox
︎︎︎ Fabrication:

Fans entered a re-creation of the forest outside the abandoned city of Shadar Logoth, where they were met with an illuminated oversized copy of the book, standing open before them.

Five stone plinths beckoned 5 guests at a time to interact with the book. Fans brought the space to life with just the presence of their outstretched hand above each plinth.

Illuminated clouds flickered above, the music from the series filled the room, as fiber optic lighting threads lit up around the environment. These swirls of light were the first real life glimpses of the One Power for fans. The book in front of them asked the all important question of the first storyline of the Wheel of Time—”Which of these 5 characters will be the one to save or destroy the world?”

Amazon Live interviewed leading star, Rosamund Pike (Moraine). The activation became the backdrop for a chat about the making of the series with this Golden Globe and Emmy winner.